One Wallet

for MENA

Ziina’s mission

Empowering the population by providing the first consumer-centric, trusted, digital wallet in MENA (Middle East and North Africa)

If you find yourself today in Dubai splitting a beach club or lunch bill, you will realize there is no simple way to pay your friend Nora.

Open your native bank app

Enter Nora’s IBAN Details, Bank Name, Bank Address, Swift Code, Bank Account Country

Wait up to 24h for a bank security check

Call Nora after 3 days to confirm she's received the transfer

Enter Ziina

A user-friendly app that's here to replace cash

Design Principles

Built for network effect

Ease of sending/requesting money
Seamless invite flows
Group onboarding

Made Social

Experience for family & friends
Covers use cases for groups
Enables communication in fun ways

Brings Delight

Emotional
It's all in the small details
Personalized

First time experience

Ziina means beauty or ornament in Arabic. We believe strongly in the ability of art & design to change people's lives for the better.

We designed a stunning first-time experience that makes it clear what we stand for.

Onboarding 
with
an edge

Money transfer
with Ziina

1. Select a person
2. Enter an amount
3. Add emoji or emotion
4. Send!

Split bills

1. Pick a bill
2. Select your friends
3. Create a group
4. Share it!

Request money

1. Select a friend
2. Enter an amount
3. Pick a cheeky GIF
4. Get paid!

Locally Inspired

Light & Dark Modes

Color & typography
systems

Component
design
system

Team

Head of Design
Anton Badashov

Head of Product
Sarah Toukan

Head of Engineering
Andrew Gold

CEO
Faisal Toukan

Iconography
Andreas Storm
Martin David

Branding
Balkan Bros. Agency

3D
Alexey Komarov

Thank you!

Ziina — 2021