Ziina
Head of Design · 2020–2025
I joined Ziina as its first employee and built the design team. I led product design, research, and brand through our pivot from personal to business payments, and on to product-market fit.
By September 2024, Ziina had reached $300M in annualized payment volume and 40% month-on-month revenue growth, and raised a $22M Series A.
Ziina’s brand draws on local art and culture – we reimagined traditional coins in a looping physics simulation.
Testing kept us focused on the basics: sending money, requesting it, and knowing where it went. We kept transactions private by default.
We kept personal and business payments in one app. For businesses, I focused on the essentials: create an order, get paid, and track unpaid orders.
Businesses were already selling in chat. I designed ZiiBoard so they could create a payment link from their keyboard, without switching apps.
First-named inventor on the published US patent application.
Ziina 360 – payment links, online checkout, and in-person payments in one app. Product overview, 2024.
A product film introducing Tap to Pay on Ziina.
Comic Con promotional materials.
Motion, 3D, and brand work I designed and art directed at Ziina.
Ziina websites system
3D artwork and motion for Ziina’s NFT.