Careem

Senior Product Designer → Design Lead · 2018–2020

I led design for Careem’s rider app, used by 4M+ people a month across 14 countries. My work covered booking, pickup, and the ride itself.

I also designed the new Careem Bus app from fieldwork in Cairo to launch, prototyped the Super App vision, and led Careem for Business design.

About Careem

Careem grew from ride-hailing into an app for transport, delivery, and payments across the Middle East. It was expanding beyond rides when I joined, and Uber acquired it for $3.1B in 2020.

We rode buses in Cairo and interviewed customers. Stops were hard to find, and boarding took too long. That shaped the redesign.

I redesigned ride updates so people could see what was happening after booking. In our experiment, clearer status messages reduced cancellations by 0.84 percentage points.

I designed 360° previews to help riders find their stop, and prototyped a boarding pass that could be checked with sound.